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Not Quite the Death of Big Content

From an Arbor Networks study on global internet traffic to be presented at NANOG 47:

Five years ago, Internet traffic was proportionally distributed across tens of thousands of enterprise managed web sites and servers around the world. Today, most content has increasingly migrated to a small number of very large hosting, cloud and content providers. Out of the 40,000 routed end sites in the Internet, 30 large companies – “hyper giants” like Limelight, Facebook, Google, Microsoft and YouTube – now generate and consume a disproportionate 30% of all Internet traffic.

Big content didn’t die, it changed hands and outsourced production via social media.